What’s Stopping You from Improving Your Life once you hit 40?


For people over 40 who know they should exercise but don’t, it’s always one thing after another.

They say they don’t have the time. Or the money. Or they’re too old…

But none of that will keep you independent as you age.

It won’t keep you strong enough to enjoy life on your own terms.

And it won’t keep your weight down, regulate your blood pressure, or provide a key social outlet.

Facts are: You have the time, money and motivation.

What kills time, eats money, withers motivation?

The same thing that’s more dangerous than almost any exercise: doing nothing.

Rose overcame these factors to achieve more than just workout success


No. 1: ‘I Don’t Have Time’

As the famous Edward Stanley saying goes, “Those who think they have not time for bodily exercise will sooner or later have to find time for illness.”

Here’s an interesting way of looking at how we generally spend our time on this earth.

If you have an average of 25,915 days, or about 71 years, to live, you’ll likely spend just 0.69 per cent (or 180 days) exercising.

That’s according to a survey of more than 9,000 people around the world, conducted by Reebok and global survey company Censuswide.

The same survey also reports that you’ll spend approximately 41 per cent of that time or 10,625 day, staring at some form of screen.

The World Health Organization recommends people get at least 2½ hours every week of moderate-intensity exercise.

Harvard says just 15 minutes of physical activity a day can add three years to your life.

Still figure you don’t have time?


No. 2 – ‘It’s Too Expensive’

Last time we checked, walking the Wainui hill was free.

So was tidying up the garden.

So was playing cricket at the beach with your grandkids.

So were jogging and countless other forms of good exercise.

If you want to join a studio, gym or other fitness center, there are many options for every budget.

Exercise reduces your health-care costs, including medications, and the time lost to illness and injury.

Investing in yourself with fitness pays huge dividends in all kinds of ways, including financial.

Compare it to the typical costs of these items or services.

– Large Flat White – $5. Multiplied by how many you have a month.
– Pay TV. Subscribers paid an average of $107 per month in 2017, according to Stats NZ.
– Drinking: The average 40+ person spends about $130 a month.


Now, we’re not saying you should spend more or less on this or that item – even fitness.

The quality of your exercise programme is not directly related to the amount of money you can spend on it.

That’s why we consider our pricing very seriously to offer you excellence and value every day, every month, every year.

Think of it as an investment in time and money.

The best investment you can make is in yourself. 

Invest in a free No Sweat Consultation with me by clicking here




Paul and the Ignite team

(P.S. – we hope you’re enjoying this holiday period!)






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